A Clever Link Builder
If you own a website, it is almost certain that you have received a request to swap links, or add a link to someone else’s site. Generally, the link request will come from the site owner, their SEO, or a pure link building company. If you haven’t already, you will ignore most requests. Occasionally, there will be a request that comes across that makes you think it would be a good resource for your visitors. I received one today. If I hadn’t recognized the name of the site they were generating links for, I might not have looked any further.
Some of the request will open your eyes to creative techniques that you can use to benefit your own site(s). I wouldn’t recommend an outright lie like the offender below, but clever use of domains can help.
The sender claimed to be an assistant at a library and was finding resources for an “educational series”. The “local library” is either brand
The real Rhode Island Library System is located at oslri.org: http://www.oslri.org/libsites.html
The supposed Rhode Island Site resolves to a hosting company:
Fake Rhode Island Library
A couple other signs that will tell the story
- The site was registered May 18, 2009
I would think that the R.I. lilbrary system probably had their act together prior to then. - The domain registration is private
Probably not something that a public entity would do. In fact, the real Rhode Island library system has their registration information available:
Rhode Island Library
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Subject I wanted to suggest a resource for your page.
hide details 4:35 PM (2 hours ago)
Hi!
My name is Helen Carter, I am an assistant at a local library, I am responsible for finding resources for our educational series. This week we will be discussing mold and the dangers it may pose. While searching for articles I found your page (http://www.wnyhandyman.com/mold-removal.php) which was very helpful. Thanks so much 
I noticed you missed a great page on mold: http://www.gardenbuildingsdirect.co.uk/Article/the-fungus-among-us. It looks like a fairly good resource, which includes a lot of supplemental resources. I really like this page because it is a simple read, and doesn’t use a lot of technical terms like the medical journals do. I certainly plan on using it in my discussion
Have a wonderful day
-Helen
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No thank you, Helen!
Google Voice = Click to Call Platform
Google Voice = click to call?
Google does some interesting things. Some might think that Google is pulling an Ebay (the Skype purchase) and rolling out Google voice, but they are not. I have been playing around with Google voice for a couple of days and have quickly come to realize that this is a fantastic platform for a click to call campaign. I am running a click to call campaign that runs at DirectoryM and I couldn’t help but feel that the campaign management interface has many similar features with Voice.
Click to call is something that has been talked up for years. Imagine that you could include a call icon in your Adwords ad to capture the person searching for your product or service. With Voice, Google has a platform, the phone numbers and the ability to track campaigns. One of the beauties of Voice is that Google does not have to ask you to change anything that you currently do. They can assign a random phone number, connect to the line of your choice and charge you for that customer action. In the end, everyone wins…maybe.
Is this why Google bought up dark fibre a few years back?
In the end, Google wants to continue to grow search share and is always looking for avenues to display more ads. With Voice, they are probably moving toward the front of the line of a potential shift in ad models. I would expect that we will soon hear about the ability to add a click to call icon in an Adwords ad.