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Tag: yahoo

Is this infringement? Logo / Logo

If you are part of an online business that gains any traction, you will likely face legal issues that have never encountered before.  It could be a situation where you are on the receiving end, or it could be a situation where you have to expend funds to protect your business or your brand.

Here is a situation where a company might be hitting a little too close to home by basing their logo on another well known logo.  The company who is pushing the boundary a bit is in the social networking business and probably competes with Yahoo in a number of areas.  Take a look at the logos below.  You be the judge.

Protect your brand

In my opinion, the spirit of the logo was definitely taken from the Yahoo logo.  This could have been a subconscious choice by the designer, or a decision made without care.  The fact that they compete in a number of areas makes this a touchy one that is likely to raise concern in the legal department at Yahoo.

If you are building a brand online, be unique.  Copying a leader will likely generate some legal costs and a change in your logo in the near future.  Not good for your brand identity.

Posted on December 30, 2009December 18, 2012Categories Webmaster GeneralTags logo, yahoo, yhooLeave a comment on Is this infringement? Logo / Logo
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