Google announced in their blog that personalized results would now be active for all users when they are signed in to any Google service. I don’t necessarily like this feature, for an SEO, but for the general user population, it probably has a lot of benefit. My own engine.
As an SEO, will you now have to profile a particular user group the way an advertiser traditionally does? Will this segment the market. Perhaps. Only time will tell.
Business Idea: Who wants to create a database of user profiles. Real people who share the personalized results with you. Infosearch, you interested? Someone with a lot of users who can be segmented. This would provide a flavor or results that wouldn’t be easy to recreate.
I wish that Google would provide a way, other than logging out of your account, to disable the personalized results feature. Perhaps if I am clicking through to page 2, they are providing a poor result set and should ask if I would like to disable personal search.
What a treasure trove of information Google now has. They are tying a users intentions with an actual user. A name a face, a credit card (with Google Checkout), documents, Email, etc. You get the picture.
Big brother? I know that they intend to “do good”, but let’s hope every single person who has access to that data is just as well intentioned.