Servicemagic.com was formed in late 1998 and has been fairly consistent with their logo in that time. If I were with ServiceMagic.com, I would be a little fed up with the copycat logos that are out there. Heck, I considered a variation of their logo for a project in the past. The project hit too close to the service that they provide so we didn’t go that direction.
The latest servicemagic copycat (My opinion).
The latest copycat ServiceMagic.com logo is much more high profile than most. Generally, I will see an amateurish redo of the logo and won’t think much of it. Today, I visited Facebook to take a look at the home page redo that everyone is stomping up and down about. With the redo (you’ll get used to it, by the way), I noticed the marketplace link. I only visit Facebook a couple of times a week and don’t normally notice the marketplace. The new look made it more obvious to me (good move FB).
When I clicked into the marketplace, I instantly said “holy cow” due to the logo being a very, very similar design to that of Servicemagic. Take a look above.
- Is this infringement?
I have no idea. Call a lawyer.
- Are they trying to get IAC’s attention?
Doubtful, they don’t need that kind of attention
- Did they leave this logo to someone who isn’t the most creative? ?
Perhaps. More technical than creative.
- Did they fail to run this by 5 web professionals (marketers) before bringing it live?
Apparently. At least 2 would have noticed the possible copy issue
- How long has this been out there?
I don’t know. They finally lured me into the marketplace with their redesign. Good job with that one Facebook!
Who knows. In my opinion, it is an uninspired effort by a company with pockets that are deep enough to pay for great creative and to test things a bit before going live. Facebook, you can do better.